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Late filer Protein for Pets files for first close after selling 82%
XDATA - September 15th 2015
A first close of $2.46 million was initiated by Protein for Pets on its $3 million equity offering. So far nineteen investors committed to the non-brokered placement which started a few months ago. Based on the offering's structure, the company has until June 2016 to raise an extra $541,000. The equity offering's expected net proceeds will amount to $2.98 million which excludes $25,000 to be paid toward officers' salaries. Two previous unregistered financing rounds raised an estimated $4.13 million.
The company is a pet specialty retail chain with a vertically integrated food and hard goods strategy. With a small store format and a plan to create branded food and hard goods sold exclusively at the store, the company aims to become the Trader Joe's of the pet industry .
/s/marco Giannini (CEO) leads the Santa Monica CA based company which was registered in 2013. Protein for Pets elected to keep its revenues undisclosed.
The executive team includes Berenice Giannini and Marco Giannini.

The company has raised an estimated total of $6.58 million via private unregistered security offerings.
Offering recap
Status: First close
Company: Protein for Pets
Industry: Other
Amount offered: $3 million
Amount placed: $2.46 million
SEC filing: Source
First sale: 06-10-2015
Data as of: 09-15-2015
Similar transactions 2015 Map: Merchant Category
2017-09-27 RiceBran Technologies (NASDAQ:RBIT) disclosed issuing $2.86 million worth of equity
2017-06-21 Choice Pet is in the market with a $3.5 million financing round
2015-10-06 Primo Sales placed its mezzanine financing in full
2015-04-09 Hannah's files for first close after selling 69%
2015-02-12 Mud Bay files details on its $81,000 financing
Largest Transactions by Amount Raised : Animal feed, Products Various Products
 Entity NameOffer Date $ SoughtDelta $ Sought$ RaisedSecurity OfferedIndustryFiling Type/
SEC Source
 Beacon Holding2011-09-30676,313,700676,313,700674,598,700EquityRetailingoriginal
 Jet.com2015-11-24500,000,000500,000,000349,999,946EquityOther Technologyoriginal
 Jet.com2015-02-10119,500,000119,500,000119,500,000MezzanineOther Technologyoriginal
 Thrive Market2016-06-22111,105,627111,105,627111,105,627EquityOther Technologyoriginal
All dollar amounts are derived from filings lodged with the SEC by the company under current and previous names.
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